Socializing Big Data

Last week, the 2012 Digital Life Design Conference  brought together experts in digital media to inspire conversation and discuss the state of the art practices that are redefining the way leading companies run their businesses. Diane Brady, Heidi Messer, Stefan Olander, and Dave Goldberg presented Socializing Big Data, which pushed the idea of streamlining, aggregating, and analyzing data in order to better serve customer preferences. It not only enhances user experience online, but allows companies to control their market and be progressive in how their creative teams target their audience. Late last year, Reid Hoffman similarly predicted that start-ups and websites would be looking to innovate the way we use and manipulate data to better the digital environment.

(via DLD)

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