Category Archives: Advocacy

Advocating for Librarians

The September 2011 issue of Information Outlook focuses on advocating for librarians. This is a topic that inspires We Are Librarians  in our pursuit to change the way people think of librarianship in the 21st century. Two articles in this issue highlight what We Are Librarians aim to communicate. They cover both the micro and macro approach to librarian advocacy.

Stephen Abram’s “Advocating for Yourself” recommends steps and tactics for promoting your individual worth and creating a consistent brand. This is something that every professional must consider in a time of fierce competition within the job market.

James Matarazzo and Toby Pearlstein’s “Continuous Advocacy Creates Opportunities for Survival” discusses upholding the core competencies of librarianship while contributing to your organization or company as a whole. We must promote ourselves and the field consistently in order to create more opportunities for all.

It is not only physical libraries that are in need of support, but the librarians and staff that give life and passion to the field. How can we change the image of librarians in the public eye? We Are Librarians‘ goal is to promote the work and lives of current librarians as well as the new generation of information professionals graduating with their MLIS. With this goal, our hope is that a new image and visibility to the field will develop.



Matarazzo, J., Pearlstein, T. 2011. Continuous Advocacy Creates Opportunities for Survival. Information Outlook. 15(6): 16-19. 

Abram, S. 2011. Advocating for Yourself.  Information Outlook. 15(6): 34.