Within the past week, Forbes has flooded the Internet with stories on big data. The Big Deal on Big Data by Rajeev Batra and Robin Vasan covers how the cloud is impacting big data and it’s relationship to user experience. They use Farmville and Draw Something as examples! Irfan Khan warns us not to be too concerned over the conspiracy theories about information armageddon in The Big Lie About Big Data. Companies are becoming more and more attune to managing the flood of data, but it takes skilled people who can manage large amounts of information. Three Smart Takes on Big Data Analytics once again talks up how the cloud is enabling the big data revolution. They also posted this video Realizing The Value In Big Data Analytics:
We Are Librarians sees Steve Lohr’s recent NY Times article The Age of Big Data as a call to action for librarians. According to Lohr, the “United States needs 140,000 to 190,000 more workers with ‘deep analytical’ expertise and 1.5 million more data-literate managers.” While many companies are signing on for the software required to manage large amounts of data and analytics, the people managing the data and technology are equally if not more important. Last week, Dan Woods wrote an article for Forbes entitled Defining the Art of Big Data Leadership. Implementing and managing a plan requires leaders who have the focus and imagination to progress companies into the age of big data. Librarians are the perfect candidates for these positions.
Last week, the 2012 Digital Life Design Conference brought together experts in digital media to inspire conversation and discuss the state of the art practices that are redefining the way leading companies run their businesses. Diane Brady, Heidi Messer, Stefan Olander, and Dave Goldberg presented Socializing Big Data, which pushed the idea of streamlining, aggregating, and analyzing data in order to better serve customer preferences. It not only enhances user experience online, but allows companies to control their market and be progressive in how their creative teams target their audience. Late last year, Reid Hoffman similarly predicted that start-ups and websites would be looking to innovate the way we use and manipulate data to better the digital environment.