Tag Archives: branding

Brand Sociability

Mashable shares an infographic created by Weber Shandwick and Forbes Insights that asks the question, “How social is your brand?” Whether you are a global company, local organization, or even a freelancer, branding is what creates a consistent identity. This infographic illustrates why social media is important in branding and lists the 9 drivers that effectively socialize a brand.

How can information professionals rebrand the field and themselves? Social media is one of the driving forces changing our professional identity. Not only do librarians manage many of the social media accounts for their organizations, but these platforms leverage one of our core values — the ability to create content and share information freely and instantly.