Tag Archives: marketing

Events

Expanding Your Career Potential: Nov. 9 & Dec. 14, 2011

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METRO and SLA-NY are offering a two-part webinar series on learning how to better market your skills and create new opportunities for yourself, entitled “Expanding Your Career Potential: Construct a Plan to Attain New Levels of Expertise, Employment, Compensation and Career Satisfaction”. For all those struggling to find a job or suffering at your current job, learn how to join the movement toward giving us librarians a new public image!

Here is the email we received today:

 Join us for a special two-part webinar with David Grossman and SLA President-Elect Deb Hunt as they present:

Expanding Your Career Potential: Construct a Plan to Attain New Levels of Expertise, Employment, Compensation and Career Satisfaction

Wednesday, November 9, 2011 – 3:00 to 4:30 pm and Wednesday, December 14, 2011 – 3:00 to 4:30 pm

During these webinars you’ll:

  • discover how to leverage your existing skills and experience or acquire new skill sets to improve your marketability
  • devise a strategy to capitalize on new opportunities with your current employer
  • receive practical advice on how to prepare for an alternative career
  • develop a personal action plan to assure continued employment

Webinar Package Fee:

  • $50: SLA-NY members; METRO, myMETRO, and NY 3R’s Council Members;
  • $75: Non-members

Learn more & register at: http://www.metro.org/en/cev/129

Advocacy

Brand Sociability

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Mashable shares an infographic created by Weber Shandwick and Forbes Insights that asks the question, “How social is your brand?” Whether you are a global company, local organization, or even a freelancer, branding is what creates a consistent identity. This infographic illustrates why social media is important in branding and lists the 9 drivers that effectively socialize a brand.

How can information professionals rebrand the field and themselves? Social media is one of the driving forces changing our professional identity. Not only do librarians manage many of the social media accounts for their organizations, but these platforms leverage one of our core values — the ability to create content and share information freely and instantly.