Anthony Ha’s Adweek article, Twitter Redesign Emphasizes Simplicity, Brand Friendliness discusses Twitter’s decision to redesign the site in order to compartmentalize the symbols that represent Twitter-actions. Twitter has a lot of exposure with more than 100 million users, but the redesign is geared toward better engaging their users by making # and @ the center of their design layout.
Simplicity. This is an inspiring concept, particularly in a world that is saturated with a streaming flow of information and media. Librarians, like any brand, need to focus on a simpler, minimal approach to communicating their identity and goals.