Keep It Simple

(via Mashable)

Anthony Ha’s Adweek article,  Twitter Redesign Emphasizes Simplicity, Brand Friendliness discusses Twitter’s decision to redesign the site in order to compartmentalize the symbols that represent Twitter-actions. Twitter has a lot of exposure with more than 100 million users, but the redesign is geared toward better engaging their users by making # and @ the center of their design layout.

Simplicity. This is an inspiring concept, particularly in a world that is saturated with a streaming flow of information and media. Librarians, like any brand, need to focus on a simpler, minimal approach to communicating their identity and goals.